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Chairman of the Board
Eli has over 30 years industry experience in consumer, pharmaceutical and health care sales, marketing and distribution operations. He is also an accomplished CEO, an experienced OD consultant and practitioner in the areas of change management, strategic leadership, strategic planning and organization improvement programs, and has a cumulative 15 years part-time/ full-time teaching experience at the graduate and undergraduate levels, handling Marketing and Sales, Change Management and Human Resources related courses.
Among his recent undertakings included the role of Chief Marketing Officer for the Asian Institute of Management (AIM), providing over-all marketing strategy and implementation of all marketing programs of the institute. Also with AIM, Eli was the Executive Managing Director for International Marketing and Relationship Management where he handled the recruitment and placement of MBA students while overseeing the administration and market development activities of all Representative Offices located in India, Indonesia, Vietnam and Malaysia.
At the international setting, Eli was engaged as Consultant for Sales and Distribution Management for PT Beiersdorf Indonesia, Owner of Hansaplast and Nivea Brands as well as PT Johnson Health Hygiene Products, Owner of Baygon, Bayclin, Bayfresh and Autan Brands, in aligning their biggest Joint Venture Sales and Distribution Company in Indonesia to JHHP\'s vision, mission, business processes and systems.
Eli completed his Bachelor in Science (BS) in Management from the Ateneo de Manila University and his Master in Business Administration (MBA) from the De La Salle University (Philippines). He earned his Doctor of Philosophy in Organization Development and Planning from SAIDI School of Organization Development.
Eli also carries the rank of Brigade Commander of the TECHNICAL SVC BRIGADE, AFP Reserve Command with the rank of full Colonel, PAF (GSC) Reserve.
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